A whole business in a weekend? Cute. Here’s what worked.
Confession: I have more half-finished ideas than I do forks in my kitchen drawer. I’ve started websites. Opened Canva 400 times to design fake logos. Bought domain names in the middle of the night that now sit in GoDaddy purgatory.
So when I picked up Million Dollar Weekend by Noah Kagan, I rolled my eyes a bit. A whole business in a weekend? Cute.
But here’s the thing. I kept reading. And it got to me. Not because it’s flashy, but because it’s so stupidly simple. It dares you to stop romanticizing the idea and just see what happens. To build fast, sell fast, and treat it like a $20 experiment instead of your life’s magnum opus.
Here’s how I’ve started testing the Million Dollar Weekend mindset in my own Curious Collective experiments:
1. I Picked a Micro-Offer I Could Launch in a Weekend
Not a five-figure coaching package. Just one digital product. Actually it was a freebie at that. Something I already had ideas for. I chose a downloadable dopamine menu that I created for myself on paper a while ago, and challenged myself to get it live in 48 hours.
No overthinking. No website redesigns.
What I did differently:
Sketched out the offer in under 30 minutes
Used tools I already knew (Canva, Pinterest)
Wrote one social post, then hit publish
Was it perfect? No. Did it exist? Yes. And that mattered more.
2. I Reframed “Selling” as “Sharing What Helped Me”
This is where I usually spiral. “Who am I to get someone to want something from me?” “What if no one wants this?” Noah reframes this nicely in the book: selling is just getting feedback. It’s not a soul-test. It’s not begging. It’s data.
So I told myself: If even one person says they’re interested, it means someone found it useful. That’s all I needed.
3. I Gave Myself Permission To Promote Something Without Making It Mean Something
I have a long history of tying my offerings to my worth. This process helped me practice detachment. The experiment was doing the thing, not banking $10k overnight.
It taught me:
Momentum matters more than mastery
Done is smarter than perfect
Getting interest online can be just as satisfying (and clarifying) as making money
Takeaways: What’s Actually Sticking
I don’t need to build the right thing. I just need to build something
Feedback (not fantasy) is how you shape your idea
Courage doesn’t feel like a roar. It feels like publishing the thing even when you’re not sure
If you’ve been sitting on a business idea, a product concept, or even just a blog post draft that won’t let go of you... maybe try a “Million Dollar Weekend” of your own.
Give yourself a time limit. Use what you already know. Skip the branding. Ship the idea.
Because starting small isn’t a failure. It’s the only thing that ever actually leads to something real.
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